Email Us: help@fsxllc.com
October 19, 2022

FSTEC concluded recently in Grapevine, TX, and I had the pleasure of attending. The event is based on the knowledge that “technology has a larger-than-ever role in restaurants today, so having the right tools and expertise is critical to the success of your business… [and you should attend this] top foodservice technology conference to learn about the latest innovations and connect with your peers and potential partners.”

I love the FSTEC event. It brings together some of the most intelligent, forward-thinking and determined brands and solution providers out there. People really come to learn, get inspired, and make powerful decisions. Here are my KEY TAKEAWAYS:

1. ONE SIZE DOES NOT FIT ALL

Guests come in all shapes and sizes, and they all have different preferences. Meet them the way they want to transact – drive thru, online ordering, cash registers, servers, tablets, QR code, kiosks —- choose the ones that best match both your service model and the preferred habits of -your ideal guests.

2. BRING ON THE ROBOTS

Labor savings will be a growing focus for operators which includes everything from the use of handhelds to take orders to robots that cook food and self-ordering options such as QR codes and kiosks.

3. MARKETING’S SECRET WEAPON

Operationalize your customer-facing team to share your marketing messages. Do you want loyalty registrations, followers on TikTok, get your guests to order in advance instead of waiting until they are in the store? Make sure your guest facing team can consistently send this to your guests.

4. PLEDGE ALLEGIANCE

Need to increase the value and frequency of the average order or even be able to measure it? LOYALTY. Almost every single panel I attended got into a discussion of loyalty.

5. THE RIGHT TECH

Yes, we are all focused on technology that helps the guest experience, but the best technology is one that also helps the team.

6. THE RIGHT DATA

You can’t look at one data point about guest habits and make a decision. You have to really understand how the guests act. The most important metrics? Frequency and AOV.

If you were in FSTEC, what did you get?

P.S. If you want to make friends at trade shows, take people on a food crawl to eat some of the best local food, which in this case, was BBQ from Vaqueros (pictured above).

Thanks for reading to the bottom. You are my favorite and that’s why I take the time to write and share this kind of information… I’m here to help you. Connect with me on Instagram or LinkedIn if you have any questions!