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April 18, 2023

A new commercial from Samsung has landed on our screens: “What Song Is In The Samsung Fridge?” The ad features a diverse cast in the kitchen, including singer-songwriter Earl St. Clair. The song, “Cocktail Party”, is from Depeche Mode’s “Speak and Spell” CD, and is a cover version. The ad was also featured during the season premiere of “The Bachelor” as a way to engage viewers in the brand’s music.

The new commercial also features the Family Hub, a multi-function home control center that can double as a fridge. In addition, the new Family Hub 2.0 models will have Samsung TV Plus, an ad-supported free live TV service. The service is currently available in the United States and Korea, but Samsung is working to bring it to more countries soon.

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