Nation’s iconic snacking leader joins forces with fan-favorite chili lime seasoning brand to debut the season’s must-try thirst quencher
Beginning today, this season’s most craveable drink is a handcrafted mango and guava slushie mixed with Tajín Fruity Chamoy Hot Sauce that is made with 100% natural chilies, lime juice, sea salt and a touch of apricot. Topped with real fruit mango puree and dashes of Tajín Clásico Seasoning, the Guava Mangonada creates an explosion of sweet, mildly spicy and tangy flavor in every sip.
“Recognized for an impressive track record of menu innovation, we use consumer trends and guest insights to drive exciting new flavors combinations, done in a Wetzel’s way. The immense popularity of Tajín and Mangonada, one of the 10 fastest-growing menu items, coupled with fans’ obsession for the drink in test locations, made bringing the unbelievably delicious beverage to the masses a no-brainer,” said Wetzel’s Pretzels Chief Marketing Officer Kim Freer. “We’re thrilled to partner with a premium brand known for its irresistible flavor and influence on snacking to create a fun, fresh drink for the summer. In doing so, we wanted to take the handheld happiness experience of a traditional mangonada to the next level with the addition of sweet guava to pack even more flavor into each sip.”
Available throughout Hispanic Heritage Month and until Sunday, Oct. 22, the Guava Mangonada is a delicious and visually stunning beverage with Tajín’s chamoy sauce swirls and a bright seasoning blend. This innovative partnership celebrates the diverse fanbase of the pretzel’s purveyor and Tajín through high-quality ingredients.
“We’re proud to partner with Wetzel’s Pretzels, bringing two iconic brands together to create a unique twist on a classic treat,” said Javier Leyva, Director for Tajín USA. “The perfect pairing resulted in a crazy good drink that we know our collective fans will love.”
Wetzel’s Rewards members can score $1 off their first purchase of the refreshing mangonada by using code TAJIN in the Wetzel’s mobile app from July 24 – August 4th.
For more information on Wetzel’s Pretzels, visit wetzels.com.
About Wetzel’s Pretzels
Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouthwatering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to more than 370 bakeries, including premier locations like Disney Springs® at Walt Disney World® Resort, Downtown Disney® District at Disneyland® Resort and Universal CityWalk™, continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. Its cult-like following includes famous fans like Ben Affleck, Billie Eilish, Jimmy Kimmel, Kim Kardashian and Meghan Trainor. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named to Franchise Business Review’s 2023 Top Food Franchises and Entrepreneur’s Top 50 Franchise Companies Doing the Most to Champion Diversity lists. Kim Freer was recently recognized by Entrepreneur as a Top 50 Franchise CMO Gamechanger and named to Fast Casual’s 2023 Women in the Lead list. Wetzel’s recently debuted a wildly popular new streetside concept, Twisted by Wetzel’s, which provides a twist on the iconic brand with an innovative menu and engaging store design.
Industrias Tajín is a Mexican-owned company and market leader in both Mexico and the United States in chili products, in addition to being one of the most important brands in producing and commercializing products derived from chili worldwide. Today, it has a presence in more than 65 countries around the world. Tajín was founded in 1985, surprising consumers with the perfect blend of mild chili peppers, lime, and sea salt. In 1993, Tajín made its first export to the United States, and Tajín International Corporation was established in Houston, TX, from where all commercial activity of the brand in the U.S. is managed. The brand arrived in Central American and European markets in 2006. For more information visit www.Tajín.com.