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October 11, 2022

Teriyaki madness deploys local hero for digital local store marketing

Online Marketing Platform Puts Digital Tools in Franchisees Hands

Teriyaki madness deploys local hero for digital local store marketingBoulder, CO  (  Teriyaki Madness, the Seattle-style Teriyaki Shop franchise has chosen Local Hero, a digital local marketing platform, to help the company’s franchisees expand their digital marketing capabilities and affordably capitalize on access to major digital media channels.

After a successful test, Teriyaki Madness plans to roll-out Local Hero to its 125 franchise locations that are open today and to the more than 80 locations planned to be open by the end of 2023.

“Digital channels have become vital to local marketing and with Local Hero our franchise owners can easily invest in a marketing mix of digital options that we confidently know will help them grow and be competitive,” said Liz Worley, Director of Digital Marketing at Teriyaki Madness.

With Local Hero, Teriyaki Madness franchisees can implement digital marketing campaigns quickly and easily to support hiring efforts, menu promotions and more. The platform utilizes pre-approved branded creative with proprietary targeting capabilities to put powerful local digital marketing tools directly into the hands of franchisees.  

“Teriyaki Madness is an award-winning growing brand for a reason. The company has a forward-thinking strategy and now that includes leveraging Local Hero to give franchisees a powerful marketing tool,” said Adam Edelman, Founder and Chairman of Boulder Heavy Industries, which developed Local Hero.

The simplicity of Local Hero makes it a powerful tool for both inexperienced and seasoned marketers alike. Through Local Hero, franchisees can create and implement advertising campaigns on a variety of digital media channels including Snapchat, Facebook, Instagram, YouTube, Waze, digital radio and much more.

Corporate marketing departments can use Local Hero to make brand-approved templates and may also leverage Local Hero’s library of market-tested local ad units. Local Hero’s LocalCreator© ad localization software automatically turns the templates into high quality local ads that are personalized for each location. The platform even auto-customizes hard-to-make formats such as video and radio. Every localized ad is guaranteed to meet brand guidelines, so brands never have to worry about “rogue creative” in the marketplace.

Before and after each brand launch, Local Hero’s success teams and local franchisee advisors are there to provide individualized training and real-time support to brands’ regional operations teams, franchisees, and store managers.

For more information about Local Hero, please visit

About Teriyaki Madness

Fast casual Teriyaki Shop franchise Teriyaki Madness is committed to unconditionally satisfying guests by offering delicious, made-to-order, healthy (or not) bowls, apps, and sides, prepared with fresh, all-natural ingredients served quickly and at a reasonable price. Guests can enjoy their bowls in the shop, or order through the mobile app for delivery or curbside pickup. Teriyaki Madness has been ranked on Entrepreneur’s Top Food Franchises, FastCasual’s Movers, and Shakers in 2018, 2019, 2020, 2021, the Inc. 5000 list for six straight years, and was named the Fastest-Growing Big Restaurant Chain in the United States by Restaurant Business in 2021. Founded in 2003, the brand currently has more than 120 shops open, with franchising opportunities nationwide for qualified single and multi-unit candidates. For more information, visit

About Local Hero

Developed by digital marketing and software solutions company, Boulder Heavy Industries, Local Hero is a powerful digital local marketing tool for franchise businesses that is easy to use, brand compliant and adaptable for various digital media channels.

Boulder Heavy Industries is a portfolio of companies that includes Respondology (, Brandzooka (, Principia Analytics (, IMM (, Fact & Fiction (, and Visiqua (

For more information, please visit

Barbara Caruso

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