SabaRaba, authentic Israeli street food served from a 200 square foot container to recreate Tel Aviv’s “falafelia” atmosphere, announces the launch of franchise opportunities in select markets in the Southeast. The owner of SabaRaba, Udi Hershkovitz, is working with the Atlanta-based Goliath Consulting Group to oversee the recruitment of franchisees.
“As a former Subway franchisee with multiple venues, I really understand the needs of the franchisee,” says Hershkovitz, who also co-owns FuegoMundo and has managed many other restaurant concepts in Atlanta, from fast casual to food stalls. “I’ve been in these shoes and I’m still acting from that perspective, even though I’m on the other side.”
The name SabaRab, which in Hebrew means “great-grandfather”, pays tribute to Hershkovitz’s father, whom Hershkovitz attributes to teaching him about life and the importance of good food. The restaurant’s menu focuses on fresh ingredients made to order and includes traditional Israeli dishes, from falafels and shawarma to hummus and tabouli. Guests can choose their protein and choose it in pita, laffa, or as a deconstructed plate, and the average check is $ 16.
The franchise program follows the Sandy Springs, Georgia first restaurant location model, allowing online ordering or walking customers who can take out food or enjoy the surrounding outdoor seating area. However, franchise locations aren’t limited to shipping containers; SabaRaba’s is also considering food halls and other retail locations in multi-purpose projects with an average floor space of 800 square feet.
With SabaRaba’s, Hershkovitz has developed a unique, eye-catching concept that offers franchisees the following benefits:
“We have a proven concept at SabaRaba and we have been able to streamline operations to make ownership both affordable and exciting,” he says.
Hershkovitz is passionate about sharing his fresh and healthy food with the community and is looking for franchisees who not only believe in the SabaRaba concept but are also passionate about running their own business.
“Franchisees become my family,” says Hershkovitz. “It’s not just about money, but the passion to become part of the family and grow it.”
To ensure franchisees’ success, SabaRaba’s ongoing support includes selecting locations in high-traffic areas, project details, comprehensive training, operational guidelines and local marketing tactics.
“I believe commitment is critical to the franchisee’s growth,” says Hershkovitz. “Their success is our success.”
Although Atlanta is the birthplace of SabaRaba, Hershkovitz and his team intend to expand into the surrounding states in the Southeast. It hopes to expand in Tennessee (Nashville), North Carolina (Charlotte, Greenville, Ashville) and Alabama (Birmingham), with the intention of opening three more locations by the end of 2023.
SabaRaba is located in a yellow shipping container at 5920 Roswell Road, Kiosk 1 in Sandy Springs, 404-904-3881. The restaurant is open daily from 11:00 to 20:00.
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