New Orleans-born coffeehouse launches holiday fundraising campaign starting Nov. 1
New Orleans, LA (RestaurantNews.com) Committed to taking a continued and enhanced approach to affect meaningful change in its community, PJ’s Coffee is proud to announce its partnership with Make-A-Wish® to fulfill a life-changing dream for a child in need.
From Nov. 1 until Dec. 31, Make-A-Wish and PJ’s Coffee will team up to raise awareness and funds for a child facing a critical illness. The campaign will provide customers the opportunity to purchase a “Make-A-Wish Star” in increments of $1, $3 or $5 and sign their name on the star to be taped inside the participating PJ’s Coffee location. As part of this fundraising effort, Make-A-Wish will bring to life 10-year-old Mary’s special wish to travel to see snow for the first time.
Growing up in Arabi, Louisiana, Mary hasn’t had many opportunities to play in the snow. In fact, she’s seen more Super Bowls featuring her favorite athlete, former LSU star Joe Burrow, than she has seen snowflakes. The young baker and avid reader of fiction and fantasy wants to learn to ski, go tubing down a snowy slope and see an ice castle.
“Mary’s wish highlights the power of wishes to unite communities,” said Make-A-Wish Texas Gulf Coast and Louisiana President & CEO Yara Elsayed. “Wishes are much more than a nice thing to do; they are transformational experiences that change the lives of everyone involved. Working with PJ’s Coffee, we are excited to see our friends and neighbors rally around Mary, and all of our wish kids, to bring many more wishes like hers to life.”
PJ’s also just launched new seasonal winter cups and tumblers, available for a limited time. The winter cup’s artwork features the Fleur-de-lis, signature musical characters of New Orleans, and a snowflake design element, serving as a reminder of Mary’s wish to see snow and the power of giving back to others. In addition to Make-A-Wish pin-up stars, in-store and drive-thru customers may scan a QR code to make a direct gift. Every dollar raised will go to the Make-A-Wish mission of granting local wishes.
More kids like Mary need the hope and joy of a wish – and local communities have the power to make wishes come true this holiday season. To donate today, visit wish.org.
To learn more about PJ’s Coffee or to find a location near you, visit pjscoffee.com.
About PJ’s Coffee
Since its inception in 1978, PJ’s Coffee has set out to show that its coffee is the best in the business. Founded by Phyllis Jordan, a pioneer in the coffee industry, and owned and operated by New Orleans natives and brothers, Paul, Steven, and Scott Ballard since 2008, the company has stuck true to that mission and its New Orleans roots. So why is PJ’s Coffee better? Because its Direct Trade coffee comes from the top 1% of Arabica beans, is made using superior roasting techniques in small batches and everyone at PJ’s is passionate about the art of coffeemaking. From its roasters to baristas to bakers, everyone understands that the ‘Soul of Coffee’ is how it brings people together. It’s why PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages, as well as organic tea and fresh breakfast pastries, including its New Orleans-style beignets. PJ’s Original Cold Brew™ Ice Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is two-thirds less acidic. PJ’s Velvet Ice® and Granita are frozen and blended drinks options that capture the distinct flavors of coffee or tea in a cold, smooth drink. And all of PJ’s flavored coffees offer no additional calories thanks to its unique small-batch roasting process that imbeds flavors in the beans as they roast. The diverse menu comes together with a simple goal – to help people connect over a coffee, tea or beignet and get a distinct taste of New Orleans! With more than 150 operating stores, including four international locations, PJ’s Coffee continues to grow in the U.S. and abroad. For more information or to purchase your favorite flavor, visit pjscoffee.com or follow PJ’s Coffee on Facebook, Instagram or Twitter.
About Make-A-Wish Texas Gulf Coast and Louisiana
Make-A-Wish Texas Gulf Coast and Louisiana is one of 58 chapters throughout the United States and its territories. Since our inception in 1984, we have granted more than 10,000 wishes to local children, and, during fiscal year 2022, we granted a record 572 wishes. By 2025, we will double the number of wishes granted annually. We are on a quest to bring every eligible child’s wish to life because a wish is an integral part of a child’s treatment journey. Research shows that children who have wishes granted build the physical and emotional strength they need to fight a critical illness. This improves their quality of life and produces better health outcomes. A wish transforms the lives of children, their families, volunteers, supporters, medical professionals, and entire communities. Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in the United States and in 50 countries worldwide. To get involved, visit wish.org/texgulf.
About Make-A-Wish America
Make-A-Wish® creates life-changing wishes for children with critical illnesses. Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, operating in every community in the United States and in nearly 50 countries worldwide. Together with generous donors, supporters, staff and more than 24,000 volunteers across the U.S., Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1980, Make-A-Wish has granted more than 520,000 wishes worldwide; more than 350,000 wishes in the U.S. and its territories alone. For more information about Make-A-Wish America, visit wish.org.
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