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October 7, 2022

The platform supports the recovery of Singapore’s post-pandemic MICE industry following the full reopening of the city The four-day trade show will host a series of competitions and a new feature area of ​​Hospitality 4.0 SINGAPORE – Media Outreach – 7 October 2022 – FHA-Food & Beverage, Asia’s leading F&B trade show, presents its initiative to the HoReCa market with FHA-HoReCa 2022, taking place on 25-28 October 2022 at EXPO Singapore. FHA-HoReCA in 2018 This spin-off serves as a highly focused platform for the food service industry, focusing on helping the industry grow by revealing new market innovations and sharing best practices. It does so by showcasing the latest equipment and hospitality supplies that include five core segments – Bakery, Pastry & Gelato, Food Service & Hospitality Equipment, Hospitality Style, Hospitality Technology, and Specialty Coffee & Tea. It will also include four days of seminars, specialized masterclasses, and workshops led by industry leaders and key opinion leaders. More than 25,000 trade visitors are expected to visit 800+ exhibitors from 30+ countries and regions, including international pavilions from China, Italy, France, Germany and Spain, who will participate in the year-round this will last more than 50,000 square meters. Among the main exhibitors are market leaders for gelato in the HoReCa market, such as Carpigiani, MEC 3, and PreGel, who have been long supporters of the trade show. What’s New at FHA-HoReCa FHA-HoReCa is proud to introduce a brand new experience zone: Hospitality 4.0. The feature area in Hall 2 is to highlight innovative solutions in three distinct areas – restaurant, kitchen, and hotels n – as well as offering a four-day conference program with over 50 international thought leaders discussing the future of hospitality. The zone also includes a start-up village and hosts the first Hotel Innovation Challenge Asia (HICA) 2022. Of Asia Pacific’s The hotel sector continued to accelerate in 2022 with total investment amounts of $6.8 billion (JLL) for the first half of the year, and the industry confidently expects to return to pre-pandemic levels. Room occupancy rates in Asia are also expected to return to pre-covid numbers by 2024 according to CBRE. However, the industry faces major challenges from labor shortages, sustainability concerns and numerous operational deficiencies and uneven digitization. To combat these difficulties and boost recovery, the Food & Hotel Asia together with the Singapore Hotels Association (SHA) and with the support of the Singapore Tourism Board (STB) presents the inaugural Asia Innovation Challenge (HICA) finals. HICA seeks to find the next great hospitality solution in Asia developed by the best new entrepreneurs. Shortlisted from hundreds of international entrants, eight HICA finalists are set to pitch to a jury of five judges including CTO of the Singapore Tourism Board (STB), Velocity Ventures, VP of Frasers Hospitality, Country General Manager of The Fullerton Hotels and Resorts and President of the Hospitality Information Technology Association of Singapore (HITAS) for the win on 25 October. Hospitality Theater 4.0 features a four-day content program with prominent international thought leaders discussing the future of hospitality. The conference includes a group of more than 50 distinguished speakers including presidents Singapore Hotel Association (SHA), Hotel and Restaurant Association of the Philippines (HRAP), Malaysian Hotel Association (MAH), Thailand Hotel Association (THA). and the chairman of the Indonesian Hotel and Restaurant Association (IH&RA) will give a status update on hospitality in their respective countries. The many seminars also include Vice President or Group IT, Accor Invest, Vice President, Hotel Operations Pan Pacific Hotels Group, General Manager InterContinental Hotel Bugis, Bear Robotic s, eHotelier, Vice President Food & Beverage, Four Seasons Hotels and Resorts, Foodservice Consultants Society International (FCSI), STR, Compass Group, Senior Vice President and Managing Director of Welbilt, many Michelin Star Chefs, General Manager of Fairmont Singapore & Swissotel The Stamford, Singapore Institute of Technology (SIT), Singapore Productivity Center CEO, Horwath (HTL), GlobalData, SHATEC and many more. Hospitality Startup Village hosting is located around the Hospitality 4.0 zone as providers of innovative solutions that bring new capabilities to front-of-house (restaurant 4.0), hotel (hotel 4.0) and back-of-house (kitchen 4.0) operations. Attendees will experience a range of award-winning technologies that include robotics, data analytics, travel technology, focused on sustainability, or products and services enabled by the Internet of Things (IoT) to streamline operations, increase efficiencies to deliver, lower costs and increase. customer satisfaction. Nurturing Culinary Talents Through Competitions In association with the World Association of Chefs Associations (WorldChefs), supported by the Singapore Chefs Association (SCA) and regional chef associations, the FHA Cookinary Challenge (FCC) is the venue for culinary talents from around the world. around the world to showcase their gastronomic skills and be accredited by an internationally renowned panel of judges recognized by WorldChefs. FCC – Patisserie Categories will start the program at FHA-HoReCa which will take place from 25 to 28 October 2022, Practical Cake Decorating will be part of the competition along with other dessert and pastry activities. Other competitions on the agenda that aim to enrich the expo experience from pastry to dessert and coffee: The Asian Gelato Cup (AGC) is a biennial event supported by the Singapore Pastry Alliance, Gelato e Cultura S.r.l., and Italian Exhibition Group Expo S.p.a. The competition seeks to increase the tradition of the gelato artisan regionally, with the main goals of developing the professional skills of the main gelato, dessert and pastry chefs in the region while at the same time awakening creativity and interest in making gels. This year’s theme “Tropical Paradise” will require competing teams to showcase a large gelato buffet featuring plated desserts, gelato cakes, gourmet gelato, and a piece of art display within an 8-hour time limit. Top performing teams will get the opportunity to represent Asia in the Gelato World Cup 2024 to be held in Rimini, Italy. Among the most anticipated patisserie events in Asia, the Asian Pastry Cup will host the crème de la crème of the Asian pastry world. These chefs will compete and demonstrate their dessert-making skills, presenting the most ambitious and intricate works of pastry art. This live competition pits countries in Asia against each other, culminating in a display of the most popular pastry creation ille. The competition aims to build an ever-growing community of chefs dedicated to advancing the culinary profession. A competition of world class standards, the competitive platform will see participants challenged to achieve the highest standards in the industry. The top 3 Asian Pastry Cup teams will represent Asia in the 2023 Coupe du Monde de la Pâtisserie (World Pastry Cup) in Lyon, France. The ASEAN Barista Team Championship is a competition designed to reproduce the pressure of what happens behind espresso bars around the world. Under pressure, baristas must work as a team to deliver three things that are important to coffee customers; fast service and excellent presentation while maintaining quality and accuracy. It’s a colorful and energetic showcase of talent from some of the best Baristas in the world. Register Now Online seminar registration is highly recommended through a 2-step process: please 1) register for FHA here, then 2) register your respective seminars from your profile page. FHA-HoReCa 2022 at a Glance Date 25 – 28 September 2022 (Tuesday – Friday) Time 10.00am – 6.00pm 10.00am – 4.00pm (Last Day) Venue Singapore Expo, 1 Expo Drive, Singapore 486150 Website https://www .fahoreca.com

FHA-HoReCA in 2018 This spin-off serves as a highly focused platform for the food service industry, focusing on helping the industry grow by revealing new market innovations and sharing best practices. It does so by showcasing the latest equipment and hospitality supplies that include five core segments – Bakery, Pastry & Gelato, Food Service & Hospitality Equipment, Hospitality Style, Hospitality Technology, and Specialty Coffee & Tea. It will also include four days of seminars, specialized masterclasses, and workshops led by industry leaders and key opinion leaders.

More than 25,000 trade visitors are expected to visit 800+ exhibitors from 30+ countries and regions, including international pavilions from China, Italy, France, Germany and Spain, who will participate in the year-round this will last more than 50,000 square meters. Among the main exhibitors are market leaders for gelato in the HoReCa market, such as Carpigiani, MEC 3, and PreGel, who have been long supporters of the trade show.

FHA-HoReCa is proud to introduce a brand new experience zone: Hospitality 4.0. The feature area in Hall 2 is to highlight innovative solutions in three distinct areas – restaurant, kitchen, and hotels – as well as offering a four-day conference program with over 50 international thought leaders discussing the future of hospitality . The zone includes a start-up village as well as hosting the first Hotel Innovation Challenge Asia (HICA) 2022.

As the Asia Pacific hotel sector continued to accelerate in 2022 with total investment volumes of $6.8 billion (JLL) for the first half of the year, the industry confidently expects to return to pre-pandemic levels. Room occupancy rates in Asia are also expected to return to pre-covid numbers by 2024 according to CBRE. However, the industry faces major challenges from labor shortages, sustainability concerns and numerous operational deficiencies and uneven digitization. To combat these difficulties and boost recovery, the Food & Hotel Asia together with the Singapore Hotels Association (SHA) and with the support of the Singapore Tourism Board (STB) presents the inaugural Asia Innovation Challenge (HICA) finals. HICA seeks to find the next great hospitality solution in Asia developed by the best new entrepreneurs. Shortlisted from hundreds of international entrants, eight HICA finalists are set to pitch to a jury of five judges including CTO of the Singapore Tourism Board (STB), Velocity Ventures, VP of Frasers Hospitality, Country General Manager of The Fullerton Hotels and Resorts and President of the Hospitality Information Technology Association of Singapore (HITAS) for the win on 25 October.

Hospitality Theater 4.0 features a four-day content program with prominent international thought leaders discussing the future of hospitality. The conference includes a group of more than 50 distinguished speakers including the presidents of Singapore Hotel Association (SHA), Hotel and Restaurant Association of the Philippines (HRAP), Malaysian Hotel Association (MAH), Thailand Hotel Association (THA). and the chairman of the Indonesian Hotel and Restaurant Association (IH&RA) will give a status update on hospitality in their respective countries. The many seminars also include Vice President or Group IT, Accor Invest, Vice President, Hotel Operations Pan Pacific Hotels Group, General Manager InterContinental Hotel Bugis, Bear Robotics, eHotelier, Vice President Food & Beverage, Four Seasons Hotels and Resorts, Foodservice Consultants Society International (FCSI), STR, Compass Group, Senior Vice President and Managing Director of Welbilt, many Michelin Star Chefs, General Manager of Fairmont Singapore & Swissotel The Stamford, Singapore Institute of Technology (SIT), Singapore Productivity Center CEO, Horwath (HTL), GlobalData, SHATEC and many more.

Hospitality Startup Village hosting is located around the Hospitality 4.0 zone as providers of innovative solutions that bring new capabilities to front-of-house (restaurant 4.0), hotel (hotel 4.0) and back-of-house (kitchen 4.0) operations. Attendees will experience a range of award-winning technologies that include robotics, data analytics, travel technology, focused on sustainability, or products and services enabled by the Internet of Things (IoT) to streamline operations, increase efficiencies to deliver, lower costs and increase. customer satisfaction.

Celebrating Culinary Talents Through Competitions

In association with the World Association of Chefs Associations (WorldChefs), supported by the Singapore Chefs Association (SCA) and regional chef associations, the FHA Cookinary Challenge (FCC) is the arena where culinary talents from around the world are showcased . gastronomic skills and accreditation by an internationally renowned panel of judges recognized by WorldChefs. FCC – Patisserie Categories will start the program at FHA-HoReCa which will take place from 25 to 28 October 2022, Practical Cake Decorating will be part of the competition along with other dessert and pastry activities.

Other competitions on the agenda that aim to enrich the expo experience include pastry to dessert and coffee:

The Asian Gelato Cup (AGC) is a biennial event supported by the Singapore Pastry Alliance, Gelato e Cultura S.r.l., and Italian Exhibition Group Expo S.p.a. The competition seeks to grow the tradition of gelato artisans regionally, with its main goals being to develop the professional skills of gelato, dessert and pastry chefs in the region and to ignite creativity and interest in gelato making. This year’s theme “Tropical Paradise” will require competing teams to showcase a large gelato buffet featuring plated desserts, gelato cakes, gourmet gelato, and a piece of art display within an 8-hour time limit. Top performing teams will get the opportunity to represent Asia in the Gelato World Cup 2024 to be held in Rimini, Italy.

Among the most anticipated patisserie events in Asia, the Asian Pastry Cup will host the crème de la crème of the Asian pastry world. These chefs will compete and demonstrate their dessert-making skills, presenting the most ambitious and intricate works of pastry art. This live competition pits Asian countries against each other, culminating in the display of the most beautiful pastry creation. The competition aims to build an ever-growing community of chefs dedicated to advancing the culinary profession. A competition of world class standards, the competitive platform will see participants challenged to achieve the highest standards in the industry. The top 3 Asian Pastry Cup teams will represent Asia in the 2023 Coupe du Monde de la Pâtisserie (World Pastry Cup) in Lyon, France.

The ASEAN Barista Team Championship is a competition designed to reproduce the pressure of what happens behind espresso bars around the world. Under pressure, baristas must work as a team to deliver three things that are important to coffee customers; fast service and excellent presentation while maintaining quality and accuracy. It’s a colorful and energetic showcase of talent from some of the best Baristas in the world.

It is highly recommended to register for on-site seminars via a 2-step process: please 1) register for FHA here, then 2) register for respective seminars from your profile page.