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October 17, 2022

Fast casual breakfast concept, effin egg, opens second new york location

NYC’s Newest Breakfast Spot Is Coming To Brooklyn This November

Fast casual breakfast concept, effin egg, opens second new york locationNew York, NY  (  In November 2022, grab & go breakfast joint, Effin Egg, is opening their first-ever Brooklyn location in the new Williamsburg Market.

Following their location in NYC’s Flatiron District that opened earlier this Fall, Effin Egg will be serving up a variety of gourmet breakfast sandwiches for carnivores and vegetarians alike. The fast casual spot will also be offering classics like breakfast tacos, burritos & bowls, in addition to other fun menu items like the Slutty Rainbow Pancakes.

All day brunch lovers can scoop up a classic, refreshing bottle of Mexican Coke, munchie side orders like brisket tater tots and dirty papas (crinkle french fries with liquid queso, brown gravy, sour cream and green onions), among many other breakfast favorites with a twist. The coffee is a custom Sumatra blend of beans that is slow roasted, and all of Effin Egg’s “Signature Sauces” (Avocado Creama, Chipotle Ketchup, and The EFF U Sauce – a Spicy Jalapeño Aioli) are made in house as well. The EFF U Sauce is so effin good, it’s also offered in retail bottles.

Effin Egg’s Williamsburg location, located at 103 North 3rd Street, is another major step in the plans to franchise across the country. Other locations include Florida & Georgia with plans to expand to Tennessee and Missouri.

Fast casual breakfast concept, effin egg, opens second new york location

“We’re so excited to be bringing New Yorkers a good Effin morning in Brooklyn,” said Jeff Martin, Founder & CEO of Effin Egg. “The New York flagship was such a success, we can’t wait for everyone to experience it in the new & exciting Williamsburg Market.”

This location will also offer third-party delivery, catering, online ordering, and in-store service. Effin Egg will be open 7 days a week from 7am-3pm EST.

To learn more, please visit

For franchising information, please visit

Fast casual breakfast concept, effin egg, opens second new york location

Fast casual breakfast concept, effin egg, opens second new york location

About Effin Egg

Effin Egg is a fast-casual breakfast sandwich concept with two other locations in the US. Inspired by a true love of eggs, our menu boasts classic comfort fare with a twist, using only the freshest and finest ingredients. Not just a morning staple, Effin Egg’s signature egg sammies hit the spot all day long. This is not your grandpa’s breakfast place. At Effin Egg we have some dope ass coffee. We roast our beans in small batches daily to give you the best tasting coffee around, as we say…Potheads Welcome!

Samantha Grant
AMP3 Public Relations

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