Test with Tocaya proves turnkey system dramatically improves pick-up times, guest satisfaction
Los Angeles, CA (RestaurantNews.com) Tocaya Organica, a 20-unit fast-casual brand based in Los Angeles, was looking for a way to improve the accuracy of their pick-up times to ensure fresher food and a better guest experience.
Due to the steep increase in demand for takeout, quote time accuracy has become an industry challenge. Orders are often left to cool on counters and guests are waiting longer than promised for their food.
Tocaya realized that ready-time expectations would continue to be unreliable unless there was visibility into their kitchen. That’s when they turned to Curbit, a turnkey system that integrates real-time kitchen intelligence into digital operations.
“Measuring real-time kitchen capacity and speed of service are business critical for a successful off-premise strategy and enjoyable pick-up experience,” said Curbit CEO Scott Siegel.
At Tocaya, orders were completed on average 11 minutes ahead of promise times. With the help of Curbit’s real-time integration, ready-time expectations soon reflected current kitchen capacity. During testing, promise times were consistently within 60 seconds of actual ready times and customers received food that was fresh and hot.
“We conducted a three-restaurant pilot in which Curbit was able to leverage the intelligence from our existing kitchen systems to help us provide a more seamless, connected commerce experience,” said Harald Herrmann, CEO of One Table Restaurant Brands, parent company of Tocaya. “Our guests are happier and our kitchens are running more efficiently. We’re excited to expand the rollout to the rest of our restaurants.”
“Maximizing loyalty not only means picking up fresh food with minimal wait time but ensuring our digital channels are always open for business,” added Matt Smith, CMO of One Table Restaurant Brands. “We are now positioned to cultivate deeper relationships with more guests because of the consistency Curbit has brought to our digital channels coupled with our ability to provide real-time, automated text updates on order status.”
Curbit is a software solution that connects restaurant kitchen systems in real-time with a platform of services that include Quote time management; Real-time order progress via SMS messaging; Order sequencing; and Virtual drive-thrus. Curbit is rapidly growing with emerging and enterprise brands throughout the United States. For more information, please visit www.curbit.com.
See more food service industry news, reviews and products at FSX, the Food Service Exchange, the commercial food service industry’s go-to source for purchasing overstock, discontinued, and scratch-and-dent equipment and supplies, and you will be shocked at how good our prices are (an average discount of over 50% of today’s market price).
The FSX online marketplace provides restaurants, caterers, schools and other food service facilities with access to a wide assortment of products. The exchange allows for direct sales between pre-approved sellers and buyers, ensuring a seamless, reliable, and fast timely transaction process. Whether it is a model from a previous year or an item with a slight imperfection, buyers can purchase anything they need from our extensive pool of pre-selected, certified top equipment manufacturers and dealers. With Food Service Exchange, customers can expect premium equipment and supplies, amazing prices, timely shipping, and consistent satisfaction. Find out more information today about FSX Food Service Commercial Kitchen Equipment and Restaurant Supplies at 20 – 50% off market prices, with a minimum 90-day warranty. Plus, 5-star customer service reviews, unmatched 90-day warranty, and always free shipping!