July 9, 2020

As a restaurant owner, you should always be looking for ways to improve your guests’ experience. During day-to-day operations, it can be easy to lose sight of this as there are many challenges involved in running a restaurant. This is why it is important for owners to have a system of best practices that they can follow in order to help maximize restaurant operations, reduce overhead costs, and provide the best quality service to customers. 

Below are five best practices you can implement to improve the efficiency of your restaurant operation:

1. Establish Detailed Training Programs

The training your employees receive directly impacts the quality of their service so it is critical that you take time to create comprehensive training programs. Establish training protocols that focus on individual employees’ roles in your restaurant so that they are aware of their direct responsibilities and know how to operate the necessary equipment. This will limit employee overlap and help to streamline operations.

2. Create A Marketing Plan

Restaurant marketing is essential. Regardless of your budget, there are several key areas to focus on in order to create an effective marketing plan. The first step is to identify your target audience. For local restaurants, you can target your local community through social media channels such as Facebook and Instagram. If you have a larger budget, you can expand your target audience to different demographics and regions. If you have a website, then it is important that you make it search engine friendly so that you improve its visibility and reach and reach a wider audience. If not, then you can invest in local ads or create a YouTube channel to showcase specialty meals and company culture. Doing is this will help to establish your brand and create a loyal customer base.

restaurant marketing plan

3. Reduce Food Waste

Every time you throw out excess food, you are diminishing your revenue. In order to fully utilize your food, you need to track waste in your restaurant. From there, you can compare waste to inventory orders to help you identify where cuts can be made. This will also influence your menu choices as you may find that leaving certain meals off will allow you to minimize leftovers.

4. Study Your Competition

Studying your competitors is a great way to ensure longevity in the industry. Start by creating a list of top competitors in your area and then study their operations to determine why they are successful. Go to their website or social media to see any specials they are promoting such as happy hours or trivia nights. Most restaurants also keep an up to date menu on their site which you use to make adjustments to your own menu if need be. If you are able to, speak with past employees of competitors to gain an understanding of how they operate and their marketing strategies. Knowing this can give you a competitive edge and allow you to stand out from the crowd.

5. Use Outside Resources

The restaurant landscape is constantly changing and becoming more sophisticated. For owners, it can be difficult to keep up with new requirements and evolving trends. This is why it is important to use outside resources such as consultants or industry magazines for assistance with restaurant operation decisions. Speaking with other restaurant operators is beneficial as well as it can help guide improvements to your business.

6. Invest In Restaurant Technology

Investing in restaurant technology can lighten the workload placed on employees as it helps to improve the accuracy and efficiency of orders. On top of that, the data collected by restaurant tech can be used to make improvements to your menu and simplify inventory management. Systems can be purchased and integrated into your existing restaurant operation, meaning there is little set up required.

restaurant technology

Final Thoughts

In restaurants, efficiency is key as it often leads to repeat customers and increased profits.  With the best practices outlined above, you can optimize your restaurant operations without sacrificing the quality of your service.